Chapter 6: Product Listing & Catalog Creation — Images, Titles, Descriptions & Conversion Tricks
Chapter Objective
On Meesho, good products don’t sell — good listings do.
This chapter will teach you how to:
- Create high-converting catalogs
- Improve click-through and order rate
- Reduce returns caused by wrong expectations
- Stand out even in competitive categories
✅ What You Will Learn
- How Meesho catalogs work
- Image rules & best practices
- Writing titles that rank & convert
- Description formats that reduce returns
- Attribute & variation setup
- Common listing mistakes to avoid
- Conversion tricks used by top sellers
📚 Topics Covered
- Catalog creation process
- Image optimization guidelines
- SEO-friendly titles
- Bullet-proof descriptions
- Variation & size charts
- Listing approval rules
- Performance optimization
🎯 Outcome
👉 You will create professional, high-conversion product listings that attract orders and minimize returns.
6.1 Understanding Meesho Catalog System
Unlike other marketplaces, Meesho works on catalogs, not individual SKUs.
📦 What is a Catalog?
A catalog is a group of similar products (same category, same attributes) sold by multiple sellers.
👉 Your goal is to:
✔ Attach your product to the right catalog
✔ Or create a new high-quality catalog
6.2 Product Images — The #1 Conversion Factor
📸 Image Rules (Must Follow)
✔ White or clean background
✔ Clear product visibility
✔ Minimum 3–5 images
✔ No watermark, logo, or text
✔ Correct color representation
❌ Blurry images = rejection or returns
🧠 Best Image Types to Upload
- Front view
- Side / angle view
- Usage image
- Packaging image
- Size / dimension image
👉 Dhanshika Exports Standard:
We recommend images that match the delivered product exactly — no exaggeration.
6.3 Image Do’s & Don’ts (Very Important)
✅ Do:
✔ Show real product
✔ Use natural lighting
✔ Show scale (hand, desk, room)
🚫 Don’t:
❌ Add text like “Best Seller”
❌ Misrepresent size
❌ Use edited colors
These lead to high return rate.
6.4 Writing High-Ranking Product Titles
🧩 Ideal Meesho Title Formula:
Product Type + Key Feature + Material/Use + Quantity
📌 Example:
“Plastic Multipurpose Storage Box for Kitchen & Home (Set of 3)”
❌ Bad Title:
“Best Quality Storage Box Low Price”
🧠 Title Tips:
✔ Keep it clear, not clever
✔ Use common search terms
✔ Avoid unnecessary adjectives
6.5 Product Descriptions That Convert & Protect You
📝 Perfect Description Structure:
1️⃣ Short Intro
- What the product is
- Who it is for
2️⃣ Key Features (Bullets)
✔ Material
✔ Size
✔ Usage
✔ Package contents
3️⃣ Important Notes
- Color may vary
- Size reference
- Care instructions
👉 Clear descriptions = fewer returns.
6.6 Attributes & Variations Setup
🔧 Attributes:
- Color
- Size
- Material
- Weight
🎨 Variations:
- Multiple colors in one catalog
- Different sizes
❌ Wrong attribute = wrong customer expectation.
6.7 Category Selection & Approval Rules
Choosing the wrong category can:
❌ Reject your catalog
❌ Kill visibility
❌ Increase returns
✔ Always follow:
- Product material
- Usage category
- Meesho recommendations
6.8 Conversion Tricks Used by Top Sellers
🔥 Show value clearly
🔥 Use lifestyle images
🔥 Highlight quantity (set of 2/3)
🔥 Avoid over-selling
🔥 Price according to perceived value
👉 Simple listings often outperform flashy ones.
6.9 Common Listing Mistakes Beginners Make
🚫 Copy-paste descriptions
🚫 Fake images
🚫 Missing attributes
🚫 Wrong size details
🚫 Misleading titles
These lead to:
❌ Low order rate
❌ High returns
❌ Account health issues
6.10 How Dhanshika Exports Helps with Catalog Creation
We support sellers with:
✔ Ready-to-use images
✔ Accurate product data
✔ Meesho-friendly descriptions
✔ Category guidance
✔ Low-return listing strategies
Our goal: Better listings = stable business.
📝 Practical Task (Mandatory)
✔ Select 3 products
✔ Create:
- 5 images per product
- 1 SEO-friendly title
- 1 detailed description
✔ Upload catalog on Meesho
✔ Note approval status
🧠 Pro Tip
“On Meesho, clarity sells more than creativity.”
🔜 Next Chapter Preview
Chapter 7: Order Management, Shipping & Returns — Deliver Fast, Reduce Losses & Build Ratings
