Chapter Objective

Most Meesho sellers fail not because of effort, but because they sell the wrong products.
This chapter will teach you how to think like a winning seller, choose high-demand, low-risk products, and avoid traps that cause losses, returns, and account frustration.

✅ What You Will Learn

• How Meesho customers behave & buy
• Best product categories for beginners
• How to identify high-demand products
• What products to avoid at the beginning
• Understanding margins, returns & competition
• How suppliers (like Dhanshika Exports) help you win
• A repeatable product selection framework

📚 Topics Covered

• Meesho customer psychology
• Winning categories vs risky categories
• Demand vs competition analysis
• Margin calculation basics
• Return-prone product identification
• Supplier selection impact
• Product validation checklist

🎯 Outcome

👉 You will be able to shortlist 5–10 winning products with confidence before listing anything on Meesho.

3.1 Understanding Meesho Customer Psychology

Meesho customers are primarily:

• Price-sensitive
• Value-driven
• COD-preferred
• Repeat buyers for utility items

🔍 What They Look For:

✔ Low price
✔ Daily-use or gifting products
✔ Simple designs
✔ Clear images
✔ Value for money

❌ What they don’t want:

• Premium branding pricing
• Complicated products
• High shipping charges

👉 Golden Rule:
If a product doesn’t look like a good deal at first glance, it won’t sell.

3.2 Best Product Categories to Start on Meesho

✅ Beginner-Friendly Categories

These have high demand, lower complaints, and are easier to scale:

1. Home & Kitchen
   • Storage items
   • Utility tools
   • Cleaning accessories
2. Stationery & Gifting
   • Fancy notebooks
   • Gift boxes
   • Festival items
     (Dhanshika Exports strength area)
3. Fashion Accessories
   • Jewellery
   • Hair accessories
   • Belts, wallets
4. Kids & Toys (Low-Risk Items)
   • Educational toys
   • Soft toys
   • Activity kits
5. Daily-Use Products
   • Organisers
   • Plastic household items
   • Small decor items

3.3 Categories Beginners Should Avoid (Initially)

🚫 High-Return / High-Risk Categories
Avoid these until you gain experience:

• Electronics & gadgets
• Footwear (size issues)
• White garments (returns, stains)
• Fragile glass items
• Customized products

👉 Reason:
High returns = loss + penalty + account performance drop.

3.4 The Meesho Product Selection Formula (Simple & Powerful)

Before selecting any product, ask 5 questions:

✅ 1. Is There Demand?

Check:

• Meesho trending section
• Similar product listings
• Number of sellers selling same item

If multiple sellers exist, demand already exists.

✅ 2. Is Competition Manageable?

Avoid:

• 100+ sellers with identical images
• Extremely low prices you can’t match

Choose:
✔ Products with variation (design, color, size)
✔ Scope for differentiation

✅ 3. Is Margin Healthy?

Target:

• ₹40–₹150 profit per order (minimum)
• Avoid products where profit < ₹25

👉 Example Margin Calculation

• Product cost: ₹180
• Meesho selling price: ₹299
• Commission + shipping: ₹70
• Net profit: ₹49 ✔️

✅ 4. Is Return Risk Low?

Low return products:
✔ Non-size items
✔ Utility products
✔ Standard quality items

High return products:
❌ Size-dependent
❌ Color-sensitive
❌ Expectation-based items

✅ 5. Can Supplier Support Scaling?

Ask:

• Can supplier handle volume?
• Is quality consistent?
• Are images accurate?

👉 This is where supplier quality decides your future.

3.5 Role of Suppliers in Product Success

A bad supplier can:
❌ Increase returns
❌ Damage ratings
❌ Cause account restrictions

A good supplier:
✔ Provides consistent quality
✔ Competitive pricing
✔ Ready stock
✔ Clear communication

3.6 How Dhanshika Exports Helps You Choose Winning Products

At Dhanshika Exports, we help resellers by:
✔ Curating Meesho-friendly products
✔ Providing tested price points
✔ Low-return product categories
✔ Bulk-ready stock
✔ Honest margin guidance
✔ Trend-based recommendations

We don’t just sell products — we help you win on Meesho.

3.7 Product Validation Before Listing (Mandatory Step)

Before listing:
✔ Order a sample
✔ Check packaging quality
✔ Verify dimensions & color
✔ Test durability
✔ Compare with competitor listings

Never list blindly.

3.8 Common Product Selection Mistakes

🚫 Selecting products only because they are “cheap”
🚫 Copy-pasting competitor listings
🚫 Ignoring return reasons
🚫 Chasing viral products blindly
🚫 Not calculating margins properly

3.9 Practical Task (Very Important)

✔ Shortlist 10 potential products
✔ Eliminate 5 based on risk
✔ Finalize 5 winning products
✔ Calculate margins for each
✔ Identify 1 backup supplier

📌 Write down why you chose each product.

🧠 Pro Tip for Long-Term Success

“On Meesho, boring products make consistent money.”

Avoid emotional decisions. Follow data + logic.

🔜 Next Chapter Preview

Chapter 4: Finding Reliable Suppliers — Pricing, Quality, Trust & Long-Term Growth