Chapter Objective

On Meesho, earning orders is easy — keeping your account safe is the real skill.

This chapter teaches you how to:

• Maintain strong account health
• Improve ratings naturally
• Stay compliant with Meesho policies
• Avoid suspensions, penalties, and visibility loss

✅ What You Will Learn

• What account health means on Meesho
• Key performance metrics that matter
• How ratings impact visibility & Buy Box
• Common policy violations
• How to recover from warnings
• Long-term compliance habits

📚 Topics Covered

• Account health indicators
• Seller score & performance
• Rating management
• Policy compliance rules
• Violation prevention
• Recovery strategies

🎯 Outcome

👉 You will run a safe, compliant Meesho business with stable visibility and long-term growth.

9.1 What Is Account Health on Meesho?

Account health reflects how reliable you are as a seller.

It is influenced by:
✔ Order fulfillment rate
✔ Dispatch timeliness
✔ Cancellation rate
✔ Return rate
✔ Customer ratings
✔ Policy compliance

👉 Healthy account = more visibility + Buy Box access.

9.2 Key Metrics You Must Monitor

📊 Critical Seller Metrics:

• Dispatch SLA – On-time shipping
• Cancellation Rate – Orders you cancel
• Return Rate – Customer returns & RTO
• Seller Rating – Customer feedback
• Listing Quality Score

⚠️ Ignoring these metrics leads to restrictions.

9.3 Understanding Seller Ratings

Ratings reflect:

• Product quality
• Delivery experience
• Expectation vs reality

⭐ Rating Scale Impact:

• 4.3+ ⭐ → High visibility
• 3.8–4.2 ⭐ → Average performance
• <3.8 ⭐ → Risk zone

👉 Ratings influence Buy Box eligibility.

9.4 How to Improve Ratings (Ethically)

✔ Deliver correct product
✔ Honest listings
✔ Strong packaging
✔ On-time dispatch
✔ Low return products

❌ Never fake reviews or manipulate ratings.

9.5 Common Policy Violations to Avoid

🚫 Wrong product category
🚫 Fake or misleading images
🚫 Incorrect attributes
🚫 Price manipulation
🚫 Duplicate catalogs
🚫 Selling restricted items

Even unintentional mistakes count.

9.6 Meesho Policy Compliance Basics

Always follow:
✔ Product listing guidelines
✔ Shipping timelines
✔ Return handling rules
✔ Pricing transparency
✔ Communication standards

👉 Policies are designed to protect customers — and serious sellers.

9.7 Warning, Penalty & Suspension Process

⚠️ Types of Actions:

• Warning notifications
• Listing suppression
• Temporary restrictions
• Permanent suspension

👉 Repeated violations escalate fast.

9.8 How to Recover from Account Issues

If you receive a warning:
✔ Identify root cause
✔ Fix immediately
✔ Remove problematic listings
✔ Improve process
✔ Avoid repetition

📌 Silence = risk.

9.9 Building Long-Term Compliance Habits

✔ Maintain SOPs
✔ Review listings monthly
✔ Track return reasons
✔ Communicate with suppliers
✔ Update pricing regularly

Compliance is a daily habit, not a one-time task.

9.10 How Dhanshika Exports Helps Protect Seller Accounts

We support sellers with:
✔ Policy-safe product categories
✔ Honest product data
✔ Low-return items
✔ Packaging guidance
✔ Long-term seller mentorship

Our focus is sustainable business, not shortcuts.

📝 Practical Task (Mandatory)

✔ Review seller dashboard metrics
✔ Identify weak areas
✔ Fix at least 1 issue
✔ Remove or improve 1 risky listing
✔ Create a weekly compliance checklist

🧠 Pro Tip

“On Meesho, one bad habit can undo 100 good orders.”

🔜 Final Chapter Preview

Chapter 10: Scaling Beyond Meesho — Building a Long-Term Online Business Brand