Chapter Objective

Meesho is not just a marketplace — it is a discovery-driven platform.
This chapter teaches you how to:

• Increase product visibility
• Trigger Meesho’s algorithm
• Use promotions correctly
• Scale sales without killing margins

✅ What You Will Learn

• How Meesho promotes products
• Internal vs external marketing
• Discount & promotion strategy
• Scaling step-by-step
• Managing growth without chaos
• Common scaling mistakes

📚 Topics Covered

• Meesho algorithm basics
• Price-led discovery
• Promotions & discounts
• Rating-based growth
• External traffic methods
• Scale control framework

🎯 Outcome

👉 You will create a predictable growth system to scale sales sustainably on Meesho.

8.1 How Meesho Marketing Actually Works

Unlike Amazon or Flipkart, Meesho relies heavily on:

• Price attractiveness
• Conversion rate
• Low returns
• Seller performance

👉 Meesho promotes products that SELL, not products that look good.

8.2 Internal Marketing on Meesho (Most Important)

🔹 Factors That Boost Visibility:

✔ Competitive pricing
✔ Fast dispatch
✔ High ratings
✔ Low cancellation
✔ Stock availability

This is algorithmic marketing — free but powerful.

8.3 Discount Strategy: How Much Is Enough?

❌ Common Mistake:

Heavy discounts = high orders + zero profit.

✅ Smart Discount Rule:

• Use small discounts (₹10–₹30)
• Only during:
  • New product launch
  • High competition phase
  • Seasonal demand

👉 Discount is a tool, not a habit.

8.4 Scaling Strategy: Step-by-Step Framework

🚀 Phase 1: Validation

• 1–3 products
• 5–10 orders/day
• Fix listing & pricing

🚀 Phase 2: Expansion

• Add variations
• Add similar products
• Improve pricing

🚀 Phase 3: Scaling

• Increase stock
• Negotiate supplier pricing
• Improve packaging & dispatch speed

🚀 Phase 4: Stability

• Optimize returns
• Increase margins
• Focus on repeat categories

8.5 External Marketing (Optional but Powerful)

🔗 Channels:

• WhatsApp broadcast
• Instagram Reels
• Facebook groups

Use:
✔ Best-selling products only
✔ Simple creatives
✔ Clear pricing

👉 Never drive traffic to weak listings.

8.6 Managing Growth Without Losing Control

As orders increase:
✔ Maintain stock accuracy
✔ Track return reasons
✔ Improve supplier coordination
✔ Upgrade packaging

Growth without systems = collapse.

8.7 Seasonal & Festival Selling Strategy

Meesho demand spikes during:

• Festivals
• Wedding season
• Back-to-school
• Gifting seasons

👉 Prepare 30–45 days in advance.

8.8 Metrics That Matter for Scaling

Track:
📊 Order volume
📊 Conversion rate
📊 Return percentage
📊 Seller rating
📊 Profit per order

Ignore vanity metrics.

8.9 Common Scaling Mistakes

🚫 Adding too many products
🚫 Scaling before stability
🚫 Ignoring returns
🚫 Price wars
🚫 Over-dependence on one supplier

8.10 How Dhanshika Exports Supports Scaling Sellers

We help sellers scale by:
✔ Consistent supply
✔ Bulk pricing advantages
✔ Trend insights
✔ Stable quality
✔ Growth planning support

We grow with our sellers.

📝 Practical Task (Mandatory)

✔ Identify top 2 selling products
✔ Optimize pricing & listing
✔ Increase stock by 2x
✔ Track orders for 7 days
✔ Document changes in sales

🧠 Pro Tip

“On Meesho, consistency beats virality.”

🔜 Next Chapter Preview

Chapter 9: Account Health, Ratings & Policy Compliance — Protect Your Meesho Business